Natalie Mackey

CEO OF GLOW CONCEPT
PARSONS SCHOOL OF DESIGN

CEO OF GLOW CONCEPT

Natalie Mackey is the CEO of Glow Concept, a Manhattan-based holding company for millennial color cosmetics brands. Owners of Winky Lux, Laqa & Co and PBG, Glow Concept operates on the principles that technology is permanantly changing the way women buy makeup and skincare. The portfolio brands utilize collective fulfillment, technical development, data analytics, sourcing, retail support and media buying.

Natalie started out in finance, however, when she looked around and couldn’t find anyone she aspired to be like, she knew it was time to pick a new path. She ended up initially in the beauty industry as a consultant and that experience catapulted her into co-founding Winky Lux Cosmetics with a long-time friend.

In just 5 years, Winky Lux has become a successful brand partnering with top retailers we all know including Nordstrom, Ulta, Macy’s, Bloomingdales and most recently, Target. Winky Lux has a physical store in New York City and more coming soon. Within the first 18 months, the company generated $4 million in sales as a bootstrapped company.